Tomorrow is a big day for Charlottesville – it’s Blogville day! I’m honored and excited to be speaking at Blogville, along with my co-worker and friend, Amanda Chaney. We’re speaking about SEO, social media and tracking your efforts with tools like Google Analytics.
Our session will teach you how to integrate SEO, social media and Google Analytics for your personal blog or professional brand. Beginning with a review of the relationship between blogs and search engines, the session will provide you with the must-have SEO plug-ins for WordPress blogs. You’ll also be taught how to use SEO tactics when brainstorming blog content and learn the importance of sharing your published posts on social media sites. Lastly, in order to make your blog not only useful for readers, but a powerful tool for growing your business, you’ll learn how to analyze and test your blog using Google Analytics tracking.
A quick rundown of our presentation:
1. Blogs Are Critical for SEO
Blogs are different in nature from websites:
- More dynamic; updated more frequently
- Often content is topical and current
2. SEO plugins for Blogs
- All-in-one SEO Plugin (free version)
- Google XML Sitemaps Plugin for WordPress
3. SEO tactics for Blogging
Query Deserves Freshness (QDF):
- Unique to Google
- Part of the algorithm
- Determines which topics are hot
- Examines news, blog stories
- Examines queries in Google
- Google Insights vs. Google Analytics
4. Social Media for SEO
- Owning your branded results
- Real-time search
- Social media sharing
- Google Analytics referral data
5. Google Analytics and tracking results
- Choose what to track ahead of time
- Set up goals or custom segments
- Analyze what works, what doesn’t
- Use data to help make decisions moving forward
Want to learn more? Come hear Amanda and I speak along with Charlottesville’s best and brightest in the social media realm. Your blog and business will be glad you did. To register visit http://blogvilleconference.com/registration/.
